Most gamification dies by month three.

It jumps at launch, then goes flat — because points and badges only do one of the four jobs that real gamification needs.

Gamification isn't shipped once — it's maintained forever.

Points and badges are easy to launch. The hard part is keeping a living economy balanced as you grow — every new event isn't one rule, it's a new interaction with every rule you already shipped.

Duolingo-level retention — without the ten-year build.

Your users already want what Duolingo gives them — a streak, a buddy, a path. Hatched puts that same stack in your product, in your brand, in days.

Any product with a retention problem.

Whatever your users already do — learn, save, train, get onboarded — Hatched runs the same buddy loop on them, in your brand. Find yourself below.

Design it. Run it. Generate it. Ship it.

Competitors give you a widget or a raw API. Hatched gives all four layers — and they build on each other: design tunes the engine, the engine drives the content, the content fills the widgets, the widgets bring in more events.

We don't just give you parts — we help you design the game.

Customer events in. Progression out.

POST api.hatched.live/v1/events

await hatched.events.send({
  eventId: "lesson-9f3a",   // idempotent
  externalUserId: "user-456",
  type: "lesson_completed",
});

▶ Complete a lesson

Press it. The same call returns the changes below — and the buddy on the right reacts live.

◆coins.granted+25

▲grammar.xp+10 XP

●streak.keptday 2

badge.unlockedFirst Chapter

◐evolution.progress+1 stage

Progression made visible — in your brand.

Fourteen widgets that load in under 150 ms. Switch a preset or color and the window on the right restyles at once — reward colors stay fixed.

The widget library · 14 widgets, one <script> tag

Buddy

Streak

Badges

Ranks

Shop

+ 9 morePathTokensKudosGroup QuestFeedMystery BoxLeagueCouncilHexad Survey

Restyle to any brand · 10 personality presets — switch one, the live panel restyles →

Host accent (brand prop)

Reward colors stay fixed — green = positive, ember = accent, amber = coins. You theme the accent, corners & font; a win never looks like a warning.

Need a new reward? Generate it.

Same buddy, any item. Same buddy, every stage. Hatched makes each one in your own art style — so a hundred rewards still look like one world.

Equip→one buddy, any item — made in your brand

Crown

Scarf

Lantern

Wreath

Terrarium

Evolve→one buddy, every stage — same world, growing

Sprout

Sapling

Grovekeeper

Bloomed

Elder

In your brand by default — each new asset costs one credit, not a week of design work, and is instantly ready to equip & sell. Tap any variant → it’s drawn onto the live buddy →

Prove it works — then tune it.

Retention, ROI and economy health in one dashboard — see which mechanics raise engagement, then adjust rewards and costs before the economy drifts.

Every action & purchase on the right becomes a data point here. Watch the crown equip live →

Most tools give you one layer. Hatched gives you all of it, wired.

A headless engine, a loyalty backend, a closed vertical app — each covers one piece. Buy four and integrate them yourself, or get design, engine, in-brand widgets and generative art already connected.

Start free. Pay as you grow.

Start free, pay as your events grow — never per seat. Generative credits cover buddy art, badge icons and theme assets — a second meter you only feed when you ship.